Brief
Metricon’ prides itself on being a big builder that “thinks local” in Regional Victoria, employing local people in sales, administration, client liaison and building homes. This commitment to the communities in which they do business is captured in this campaign, currently in its third successful year.
STRATEGY
Show local people in a variety of roles from each of the regions of Victoria who have built a successful career with Metricon, and show how their company helps local people in the regions to truly love where they live.
Results
Research shows that the campaign has played a pivotal role in consolidating Metricon’s position as the leading supplier of new homes in Regional Victoria.