What do you do when thousands of people who could afford to be in their own brand new dream home don't even find out how because they believe they are locked into renting forever?
Magnum Opus created a new brand for Metricon Homes as well as cut through advertising that made it abundantly clear that even with a low deposit, you can get into a new home. TV advertising, radio advertising, all print collateral, brand development, online presence, online ads - the works.