Brief
Homesolution by Metricon offers a range of services to cater for all types of first home buyers. They wanted to position themselves as the first place first home buyers should go, no matter what type of first home buyer they are.
Strategy
Position Homesolution by Metricon as the ‘First choice For First Home Buyers’. We used consumer insights to create four 15sec spots targeting a younger demographic.
Results
The campaign launched on January 6th and will run all year.