Budget Trucks Radio - Pommy Git
BRIEF
To revive the hugely well-known and well-liked “Pommy Git”/"Mr Budget" radio commercials for truck rentals last heard ten years ago with current offers.
STRATEGY
Using the previous long-running campaign as a guide, the new scripts simply bring the characters and the deals bang up to date. The essential charm and comedy of the performances has been retained.
RESULTS
Immediate recognition and response in both Brisbane and Melbourne markets. Strong enquiry.